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The Top 5 Questions to Ask Before Sponsoring an Event

The Top 5 Questions to Ask Before Sponsoring an Event

Sponsoring an event can be a useful marketing tool. It’s an opportunity to gain exposure, build brand recognition, and collect leads for future sales. But is an event sponsorship a good idea for a B2B Business in every instance? Before you say yes to sponsoring an...
Top 10: Best Customer Service Tools for Small Businesses

Top 10: Best Customer Service Tools for Small Businesses

Customer service is often the number one competitive advantage that small businesses have over their corporate counterparts. The smaller customer volume and fewer team members mean that they can treat customers as people and provide more customized service than...
The 5 Best Ways to Measure Customer Satisfaction

The 5 Best Ways to Measure Customer Satisfaction

Customer satisfaction is at the core of a small business’ success. When your customers are happy with their experience, they’ll be more likely to purchase your products or services again, and more likely to recommend your business to others. By not reaching out to...
7 Tips on Building a Brand for Your New Business

7 Tips on Building a Brand for Your New Business

If building a brand isn’t at the top of your list of priorities for your new business, it’s time to put it there. Branding is just as important for small businesses as it is for large corporations. Every business had to start somewhere and, over time, the branding...