How to Write a Brand Positioning Statement for Your Business
Ask any big brand out there, and they’ll tell you how important a brand positioning statement is. They ensure that every facet of your brand is in alignment with what the company is at its core. Your statement can help you build your business. It also is...
The Top 5 Questions to Ask Before Sponsoring an Event
Sponsoring an event can be a useful marketing tool. It’s an opportunity to gain exposure, build brand recognition, and collect leads for future sales. But is an event sponsorship a good idea for a B2B Business in every instance? Before you say yes to sponsoring an...
How to Use Your Customer Testimonials to Attract New Customers
When you’re running a small business, one of the best marketing tools you can take advantage of is positive customer feedback. In fact, 68% of Americans report that positive reviews of a business make them more likely to use that business. Here’s how to find and use...
Top 10: Best Customer Service Tools for Small Businesses
Customer service is often the number one competitive advantage that small businesses have over their corporate counterparts. The smaller customer volume and fewer team members mean that they can treat customers as people and provide more customized service than...