In 2018, there were over 2.1 million sellers on Etsy.
That’s a lot of competition and in order to stand out among so many others, it’s important that you learn how to improve your entrepreneurial skills, in order to set up and market your shop properly. Do so and selling on Etsy might even become your full-time job!
So, keep reading as we go through some of the basics on how to rearrange an Etsy shop.
1. Optimize Your Shop
When it comes to e-commerce, SEO is extremely important as many of your customers will discover your shop through an online search. So, how can you make sure your shop is optimized for search engines?
Include relevant keywords in the titles, descriptions, and tags. Write detailed descriptions for each of your products, including all specs and features. Update your shop regularly with new products.
2. Check Your Competition
Just like for any other business, doing some competitor research can be a great source of inspiration.
Note that we’re not telling you to copy what they’re doing. Rather, you should try to understand what works and what doesn’t for other Etsy sellers and then use that information to create your own strategy.
3. Make Sure Every Photo Is High-Quality
The visuals are one of the most important factors in any online shop, particularly because your potential customers can’t touch or try the product in real life before purchasing it.
So, make sure your product photos are top-notch by:
Using a Good Camera
If your phone as a good camera, then that’s all you need. If not, you might want to consider investing in a professional camera. It might be a bit pricey, but anything that will lead to more sales is worth spending on.
Using Vibrant Colors
Boring photos don’t do well for e-commerce.
When you’re photographing your products, try to use natural light and choose a background that goes with the other elements. If that doesn’t cut it, you can always experiment with photo filters.
Knowing the Best Angles
You might have images with bright colors and great quality, but if you’re not showing what truly matters, your efforts will go out the window.
In other words, make sure to capture all the product’s important features!
4. Use Social Media Marketing
Social media is a powerful marketing tool for any business owner and that’s no different for Etsy sellers.
Our tip is that you create an Instagram account for your products, post on it regularly and invest in paid ads to promote your shop. Facebook might also be a good idea!
5. Provide Good Customer Service
Poor customer service can destroy a business, as people are not shy to leave a bad review after an unpleasant experience with a brand representative. As such, remember to:
Send thank you emails to your customers. Answer every single question you get in your Etsy shop. Reply politely to negative reviews and try to solve the situation quickly.
How to Rearrange an Etsy Shop: It’s All About Making the Customer Happy!
When updating your Etsy profile, ask yourself, “What would I like to see while exploring a shop like this?”
After all, learning how to rearrange an Etsy shop is about knowing your business and your customer, and working towards building a brand image that people can trust and buy from.
If you want to take your online business to a new level, make sure to apply for funding.
Checking for pre-approval will not affect your credit score.