Most business owners are very particular about keeping their place of business neat and tidy. That means they have to get their carpets cleaned professionally several times a year. Dirty carpets will leave a bad impression on their clients after all. Homeowners need clean carpets too so while it may seem that there’s a lot of competition in this niche, the fact remains that demand for professional carpet cleaning services is only set to increase. No wonder this has turned into a multi-billion-dollar industry.

It doesn’t take much to start a carpet cleaning business from home. You don’t even need to rent office space for the business initially. That can come much later once your company grows. You just need some space to store your equipment and you could start providing carpet cleaning services in just a couple of weeks.

If you’d like a piece of this multi-billion-dollar pie, you may want to learn how to start a carpet cleaning business from home. It’s fairly easy to set up a carpet cleaning business as the startup costs aren’t as significant as they are in other industries. However, you still need to have a solid business plan and dedication to the business in order to achieve success.


Create A Business Plan

The first thing that you have to do when starting out is to create a business plan. It helps to write down the goals that you have set for your business and how you plan on achieving them. It’s not set in stone, you can obviously make changes to it as you go along, particularly once your business grows.

Craft your business plan around the customers you’re looking to target and the services that you aim to provide. It should detail the equipment that you’ll need and the investment that will go into buying the carpet cleaning equipment. All of your calculations about the prices that you’ll charge and the profit that you expect to bring in should be present in the plan. This will give you a clear idea of how you’re going to grow your carpet cleaning company.

The business plan should also list the methods that you’ll utilize to bring in customers. Social media will be key to your marketing strategy, allowing you to get the word out about your business with a relatively small budget.


Get Professional Training

The idea has got you excited and you want to start a carpet cleaning business as quickly as possible. Before you can do that, you need to make sure that you have the proper training so that you can offer a professional-level service that clients will be happy to pay for. Prior on-the-job experience is going to help as well. Look into an internship or part-time opportunities with companies that provide carpet cleaning services, so that you gain some valuable experience before setting up your own company.

Obtaining certifications will go a long way in helping you win new clients. The Institute of Inspection Cleaning and Restoration Certification offers several courses that, upon completion, award you with a Commercial Carpet Maintenance Technician, Carpet Cleaning Technician, and other related certifications.


Take Care Of The Legal Stuff

So you have your business plan and are now ready to get out there and start winning clients. Before you can do that, there’s some legal stuff that you need to sort out first. It may sound boring or even daunting, but this is something that you absolutely need to do in order to avoid running into any problems in the future.

Business licenses are an unavoidable reality. Get in touch with the local authority’s office in your city or town to find out the licensing requirements that your business needs to fulfill. You’ll also need to incorporate your business and registering as an LLC would be the better option. The LLC structure offers protections that sole proprietorship doesn’t, chief among which is that you’re not personally responsible for the business’s debts and liabilities.

Your business needs to properly maintain its books, so consider an online bookkeeping service. It’s a better option when starting out as it’s going to be cost-effective compared to a conventional bookkeeping service. You’ll also need to work with an accountant or CPA to ensure that your business meets all of its tax obligations.


Arrange Funding To Buy Equipment

Your business plan should give you an idea of the funds that you require to get your business up and running. Equipment is going to be your biggest cost, initially. You may not have enough startup capital to buy a truck-mounted cleaning unit but a portable extractor is going to get the job done.

Most carpet cleaners would buy something like the Mytee 2002CS heated carpet extractor when starting out. It costs under $2,000 and is more than capable of allowing you to get your small business off the ground. You’ll also need to buy additional accessories and chemicals, such as upholstery wands and crevice tools, to provide the deep cleaning solution that your clients will be willing to pay for.

If you don’t have the entire funding available to buy equipment, look into financing options for small businesses. Many banks offer loans and even credit cards for businesses that are just starting out. Here’s a guide on how to get approved for a startup business line of credit. Shop around and find the one that best suits your business plan.


Go Out And Win Some Customers!

By now you’re well aware that it doesn’t take much to start a carpet cleaning business from home. It’s one of the easiest small businesses to set up if you’re willing to put in the elbow grease. If you can offer a great service at competitive prices, you’ll soon find your business becoming popular through pure word of mouth.

Start by reaching out to friends and neighbors. Other small businesses in your area are also an asset. Offer them an introductory discount on your services so that they can take a chance on you. If they’re satisfied with the service, request them to refer you to their network.

Almost everyone looks up a business online these days. It’s important for you to have a website for your carpet cleaning business. Make sure your existing customers leave reviews so that any potential clients can see that others were satisfied with the service. A business website would also enable new clients to easily find your contact information. Pay attention to the website’s design and ensure that it has a responsive theme so that the website is displayed properly on mobile devices. That’s extremely important as a massive chunk of online traffic now comes from smartphones and tablets.

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Adnan Farooqui | New York-based Adnan Farooqui has considerable experience of working with both small brick-and-mortar and online businesses to help them grow. His expertise includes content marketing, affiliate marketing and online lead generation. He has a bachelor's in English from Rutgers University.