When you’re passionate about the business you’re running, you could likely talk all day about what your business does, what makes your team unique, and where you see things going in the future. In this post, we’re sharing tips for developing and delivering your pitch, along with small business elevator pitch examples to help along the way.

What is an Elevator Pitch?

While it’s great to be excited about your business and natural to want to share that enthusiasm with others, you won’t always have the time or the engaged audience for a long conversation. An elevator pitch summarizes your business with a description short enough to deliver to a stranger on an elevator between floors. That means your speech will need to be short, about 30 seconds from start to finish.

What Should Be Included

With only 30 seconds to share your story, it’s important to focus only on the important details. Be clear and concise with your information, skipping the fluff and focusing only on the facts that are necessary for your audience to understand who you are and what your business is.

These Are The Three Main Areas You Want To Cover

Introduce Yourself

Before you jump into sharing what your company is all about, let your audience know who you are. Keep it brief with just a quick sentence. Let the person you’re talking to know your name and what your role is in the business.

Summarize What Your Business Does

This is your opportunity to explain exactly what your company does. The key is to keep it short and succinct so that your audience is left with a clear understanding of what you do. It’s easy to get off course while offering this description so it can be helpful to work on a list of bullet points with the most important details that you want to cover. To make your list, think about your mission statement and the goals of your business in terms of the products or services you’re selling.

Provide a Call to Action

After the person, you’re speaking with hears about what you’re doing, they will have hopefully taken an interest in the business and in you as the business owner. To end your elevator pitch, give them the next step to take after the conversation is over. It could be as simple as handing the person your business card or sharing your website URL.

What Should Be Left Out

Again, remember that you only have 30 seconds to deliver an elevator pitch, and some research shows you have even less time to make a first impression. This is an opportunity to make sure that the first impression is a good one. Making mistakes could mean losing out on a customer or an investor.

Avoid These Mistakes When Preparing and Delivering Your Elevator Pitch.

Skip Industry Jargon

As a business owner, it’s likely that you’re so immersed in your industry that jargon comes naturally. For the person that you’re talking to, unless you’ve already confirmed that they’re also in the same industry, this language might cause some confusion. When preparing your elevator speech, it’s best to keep it to the basics and avoid wording that will leave your audience with more questions than answers.

Being Salesy

Ultimately, you want to convince the person you’re speaking with that your business is worth learning more about, investing in, or purchasing from. However, this is the introduction to your business, not a sales call. Try to describe how your business can solve a problem, without focusing only on making a sale.

Going into it Blind

You might think that because you know your business better than anyone, you can easily give a 30-second speech without taking time to prepare. There are two potential problems with not having a pitch prepared. First, you could start explaining what your business does, but freeze because of nerves, or just draw a blank. The other possibility is beginning a short and concise description but getting lost in a tangent and running out of time. Preparing your pitch is key to sharing your information effectively.

Small Business Elevator Pitch Examples

• I’m the creator of Task List. We created an app that lets coworkers share to-do lists to keep offices efficient and productive. You can update it from anywhere, so it’s great for remote teams. We have an app for iPhones and Android if you want to check it out.

• I’ve seen so many business websites that haven’t been updated in years. I started a business called Web Assist to help other small business owners keep their sites active and looking professional. We do everything from web design to content creation. Here’s a link for our website.

• My company Know Your Coworker just partnered with Linked In and Facebook. We have an app that lets coworkers share what they’re working on to promote collaboration. We’re hoping to add a social media element. Is that something you’d be interested in?

Feeling confident in sharing your business with others starts with knowing you’ve set your business up for success. Click here to learn more about how we can help you grow your company.

Jess Barnes | Jess has a passion for helping small business owners build their brands and connect with their customers. She writes about money, tech, and marketing for blogs and businesses.

Checking for pre-approval will not affect your credit score.