Are you looking for a platform to get a new creative business off the ground? Do you need a creative outlet and a way to bring in some extra cash each month? Starting an Etsy shop might be just the solution you’re looking for.

Etsy makes it easy to create an account and start selling your products. With the five steps outlined below, you’ll have your shop up in running in no time.


1. Create Your Etsy Account

To start, sign up on the Etsy website. You’ll find a button that says Sell on Etsy which will take you through the steps to create your account. By signing up, Etsy says you’ll be creating a shop that will be available to 33 million buyers who spent over $3 billion on the site in 2017.

While creating the account, you’ll be taken through the process of setting your preferences. This will include setting your language, your base country, and the currency you’ll be using to price the items in your shop. Later, after opening your shop, you’ll have the option to open the shop up to other countries and to translate your Etsy page into other languages for international shoppers.


2. Name Your Shop

Choosing the name of your Etsy shop is an important step in starting your business. The name you choose will be displayed at the top of your Etsy page, will allow users to search for your shop in the search bar, and will be part of the URL for your page. You’ll also want to use the name of your shop to promote your page and sell your products later, so you’ll want to think carefully about this step.

If you need help choosing a name, here are some things to keep in mind while brainstorming.

  • Be descriptive. Find a way to include the type of product you’re selling in the name.
  • Describe your style in your shop name.
  • Think about what words people would search for when looking for your shop.
  • Look for words that are so unique that they’ll be memorable.
  • Think about how the name will look on tags, business cards, social media, and other marketing materials.
  • Add words like “Studio,” “Designs,” or “& Co” to the end of your shop name if you find that your name has already been taken.

Don’t let this step stress you out. You can go back and change it as many times as you want before completing the setup process and opening your shop. After you’ve opened, you can change the name once. If you want to change the name again later, you’ll need to get in touch with Etsy Support.


3. List Your Items

After setting your preferences and choosing a name for your shop, you’ll need to add the products that you want to sell. Before creating your shop, you’ll likely already know what those products are and maybe you’ve already sold some in person or through other platforms. Now you’ll need to create the listings that will help make your products attractive to Etsy customers.

Photos are a huge part of creating your product listings. The key to taking great product photos is to keep it simple. If possible, use natural sunlight and a plain background for your photos. You’ll want customers to focus solely on the product, rather than being distracted by clutter or bad lighting. Be sure your photos are clear and in focus by using a tripod.

When listing your items, you’ll need to describe them in a way that lets customers know exactly what they’re getting. Stick to the facts, describing size, color, materials, etc. without rambling or including irrelevant information.

If you’re struggling with creating product listings, look at your competitors for guidance. Do a quick search for products similar to yours. Find the listings with the most purchases or best customer reviews. Take a note from that Etsy shop and model your listings after theirs, while making sure that you add your unique flair.


4. Choose Your Billing Options

You’ll be able to customize your payment preferences to make it easy for customers to shop and for you to get paid. Choose how you’ll accept payments – PayPal, check or money order, or Etsy Payments. With the last option, you’ll be able to accept credit cards, debit cards, Etsy gift cards, and more, making it the most convenient option for your customers.

When you’re setting prices and setting up billing preferences and pricing items, keep the fees and charges from Etsy in mind. These are the fees for every seller, according to Etsy:

  • $0.20 Listing Fee – Listings are active for four months or until they sell. When you sell an item, there’s a small commission and standard payment processing fee.
  • 5% Transaction Fee
  • 3% + $0.25 Payment Processing


5. Personalize Your Shop

Just like a physical store on the street, your Etsy shop will need to have the look and feel that will draw customers in and make them want to buy your product. Luckily, Etsy allows for personalization that will allow you to put your touch on standard shop format. Here are some of the ways to personalize your Etsy page.

  • Add a photo and bio. Give your customers a look at who you are and why you opened your shop. You can share as much or as little as you want but including a few details about your hobbies and interests can help customers feel connected.
  • Share your business story. After making a personal bio, create a bio for your store. Give customers a bit of background about when and how your business started.
  • Rearrange your products. Your shop will look more organized and be easier to navigate if you arrange the products in an order that makes sense visually.
  • Create categories. In addition to rearranging items, you can also group them in categories. These categories will appear on the sidebar, making it easy for customers to quickly find the products they’re looking for.


6. Market Your Products

When your shop is up and running, you’ll be ready to start bringing in customers. To do that, you’ll need to market your shop and your products. Social media is the place to start. Etsy has a social media tool that makes it easy to share listings, shop updates, announcements, customer reviews, and more across your social media accounts.

Just because your shop is online doesn’t mean all of your customer interactions have to be. Be sure to market your business offline as well. Create business cards with your shop name, URL, contact information, and logo. Keep a stash of cards on hand to give out when your business comes up in conversation. Cards will make it easy for customers to find you later.


You’ve Created a Business

It’s as simple as that. Creating an Etsy shop can give you the freedom to get creative, bring in revenue, and become a business owner in a short amount of time.

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Jess Barnes | Jess has a passion for helping small business owners build their brands and connect with their customers. She writes about money, tech, and marketing for blogs and businesses.